Crossing The Desert With Zerus & Ona And The Oases Along The Journey

Last month I visited Springest, where I used to work as a software developer some years ago. One of my ex-colleagues, who has been following the project of Zerus & Ona since the start —more than two years ago now— asked me to share with the team some of my biggest learnings during this time.

When you hear entrepreneurs and artists talking about their beginnings, many of them refer to it as a very solitary moment in their lives, where you end up spending a big amount of time alone, playing around with your idea. My experience was very similar and that’s why the name of my talk “Crossing the Desert with Zerus & Ona”.

In this talk I’ll walk you through my own journey, highlighting my own challenges and the oases I found that helped me to overcome them. You can watch it here and check out the slides here.

I hope that you find any of it useful and, if you are interested in the project, you can read more about it at


Oasis #1 – Journaling

The Artist’s Way

Oasis #2 – Playing


Oasis #3 – Nurturing

Affinity Designer for iPad

Society of Visual Storytelling

Oasis #4 – GivING Meaning

16 Personalities

Oasis #5 – Planning

The Optimized Woman

The 9 Milestones Of A Pictures Book And The Optimum Times To Complete Them

“Completing a book is like a marathon, it can’t be done in 2 days. Could you give us some numbers on how long did it take you?“, Klaus asked at the book launch party during the Q&A. 

Q&A round during the book launch of “Zerus gets a Virus”

The audience didn’t see my answer coming and found it surprising.

So, I’d like to elaborate on it, listing the milestones I reached while “running this marathon” and how I found the optimum times to complete each of them.

List Of Milestones

#1. RESEARCH (Dynamic)

Once I decide what the book is going to be about, I start by doing some research on it. I read books on the topic or browse the Internet. It’s a very structured, rational task. My focus is on collecting data. And I take notes and make diagrams on my notebook.

I even try to forget that I’m writing a book! 

Then, I move away for some days, letting this new information find its place in the back of my mind. I don’t want the research and technical details to become the main driver of the story but they still need to be there.

#2. KICKSTART (Creative)

After a short break, I jump into my journal and I do morning pages for a couple of daysThe story is born in them. I write, and write, and write, until there’s a moment in which I can’t really see what’s coming.

And suddenly, my subconscious is driving!

Unexpected things start to happen, coming in many different forms: words, images, bubble thoughts… By the end of this milestone, I’m not looking for a script, nor a storyboard. Instead, I’m looking for the feeling of the story. I call it the “kickstart”.

Sketches in journal during morning pages (“kickstart”)

#3. STORYBOARD (Creative)

Next, I work on the storyboard. It needs to comes before the script, since I like to see that the story supports itself without words. I still haven’t used the iPad; this work is done with pen and paper.

Storyboard done with pen and paper

#4. ROUGH SKETCHES (Creative, Dynamic)

Then, I take the storyboard into the iPad.

The digital work starts. 

I go through a first round of sketches for the whole book, already using the files that will go to the press. I focus on the structure of the page, the position of the characters and the text.

Rough sketches using thick pencil brush 64px

It’s time for a first print out, the rough sketches mini-book.

Experiencing the story as a book is important. And so, I print a couple of them to share with some readers and ask them for feedback. I’m especially interested in whether they can follow the story without words and if they come up with extra details to make it more juicy.

#5. COLOR STUDIES (Creative, Reflective)

While I wait for readers’ feedback, I start doing color studies.

Rough sketches are a great way to study the lighting along the book, which scenes are brighter or darker. By studying the color, I now can select the tones and values, using a color palette that I already defined for Zerus & Ona.

Color studies using customised acrylic brushes

It’s time for a second print out, the color studies mini-book.

Rough sketches mini-book (left) and color studies mini-book (right)

#6. WRITING THE SCRIPT (Creative, Dynamic)

I already reached the milestones that make writing the script a more directed task. It’s based on that first feeling of the story, the storyboard and the two mini-books.

Writing the script starts on my journal, using again morning pages. Later on, at some point along this milestone, I move my notes into the iPad and start typing the story.

 Writing the script in Scrivener for iPad

#7. EDITING THE SCRIPT (Expressive)

I share the script, storyboard and sketches with my editor, Esther Chilton. We do some work on it together, before she does a couple of rounds on the text by herself and comes up with ideas. I still haven’t put much effort on the final illustrations, so it’s easy to integrate anything that she suggests. 

#8. FINE SKETCHES (Dynamic)

While the editor is working on the text, I move into the last round of sketches.

This milestone requires more structure and logical thinking than any of the previous ones. I also check on the research that I did in the beginning of the process to include more layers of details into the story, either in the illustrations or as part of the parent guide at the end of the book.

Fine sketches, including extra details from initial research, reader’s feedback and editor, using a pencil brush 32px

#9. FINAL ART (Reflective, Dynamic, Expressive, Creative)

Once the previous milestones are reached, painting and drawing the final illustrations becomes a very enjoyable and relaxing experience.

I like to block time in my agenda to be able to complete this milestone non-stop from start to finish, immersing myself in the story during this last phase.

Final illustrations ready for the press using customised acrylic brushes for the painting and a fine pencil brush (16px) for the line work

Optimum Time To Complete Each Milestone

Now, here’s the part that the audience didn’t see coming.

I can’t tell the numbers of days, or weeks, that it took me to complete this book”, I told Klaus, “because I don’t work in a linear way. Instead, I plan and reach milestones in a cyclical way, following my menstrual cycle.”

Along the process of writing this book, I came across the work of Miranda Gray and her book The Optimized Woman. I read that my cycle moves around four different phases, each of them being an Optimum Time for particular abilities and actions.

“If we view ourselves as a consistent being, […] what meets our needs one week should equally meet them the following week. However, when we come to terms with our cyclic nature we suddenly realize that this expectation doesn’t work for us. […] just as we have different abilities and ways of perceiving in each of the phases we also have different needs to express and to meet.”

Miranda Gray
The cycle phases and Optimum Times (top), the active/passive cycle (bottom left), the conscious/subconscious cycle (bottom right) from The Optimized Woman by Miranda Gray.

I was hooked.

After some weeks reading all I could find, I was still geeking out on the menstrual cycle and how to apply it to my work with Zerus & Ona. You might have noticed the words Reflective, Dynamic, Expressive and Creative next to each milestone listed above. Those are the phases or the Optimum Times around my cycle in which to focus on them.

Working with my cycle not only as a productivity tool, but also as a means to happiness and fulfilment around my work, turned out to be the most important learning.

And so, I told Klaus, “I can’t tell the number of weeks, or months, that it took me. But, I can tell the number of cycles. It took me 5 cycles to complete this book.

The «Secret» Driving Force Behind Zerus & Ona

Burnout. I’ve been there. And it’s not fun.

It was actually one of the reasons that made me quit my career as an architect. Back in 2012 we were working on a competition for a school at the office. And it was happening again: we were running late. But this time, it was the worst time ever and I ended up hitting the deadline after working 48 hours straight. 

I came back home that morning and I told my then boyfriend (now husband), “I’m done with this”There was something inside of me that still needed to believe that we, Humans, can do (artistic) work without burning ourselves out in the process. It was time for me to move on. 

For many years, I barely made any art (except from coding!) until Zerus & Ona. 

And, this time, things needed to be different. 

During the first months, there wasn’t a big need for planning or structure. It all started as a rain of chaotic random ideas building a mountain of mess (now saved in a gigantic folder inside my cupboard!). But, as the project evolved, I needed to find a way to set goals and meet milestones. 

So, I went back to what I knew from “pre-baby” days. I put in place every productivity system that I liked in the past: bullet journaling, pomodoros, GTD… you name it. But, I soon realized that these tools were not working. Why? Because, from time to time, I felt glimpses of a burnout. Not fun.

But, how?! This was not architecture and I didn’t have a boss to set my agenda. This was my own project! So then… why was I feeling drained, exhausted and losing the excitement?

It was then when a friend of mine (thank you, Elena!) mentioned the idea of working with my cycle. 

After some weeks reading all I could find, I was still geeking out on the menstrual cycle. 

I learned that we, women, don’t work in a linear way, but that we are cyclical. That our energies change along our cycle. And that there are optimum times for Rest, Execution, Nurturing and Creation. Wow!

So, I began to apply the same four energies to Z&O.

I stopped thinking in terms of weeks or calendar months. And I started to work in cycles. This really meant to do things differently! 

I’ve now been working with my cycle and tracking it for 8 months and the results are mind-blowing. It’s revolutionizing completely the way I look at my work and my life. 

The recent release of Zerus gets a Virus proves that this new approach actually works. It’s out, shipped, DONE. The store opened two weeks ago and the book has already reached 9 countries. Which is a big success!! 

And, wanna hear the best news? After these two years of work, I don’t feel drained or exhausted. I’m still excited about the project and I’m looking forward to the future. 

THIS is what makes Z&O even a greater success!

Now, chances are high that you, Human reading this, are a man. And that’s why, for a while, I asked myself, “What if I talk about the menstrual cycle as one of the main forces driving Zerus & Ona? Would men also be into this?” Well, chances are also high that you’re living or working with a woman. Or you’re raising one! Maybe you know how a burnout feels and this time you also want to do things differently.

Either way, yes. You, man, are into this.

And it’s time that we, Humans, start talking about it.

Zerus gets a Virus - Pre-order
“Zerus gets a Virus” is the first title in the collection of Zerus & Ona and is (finally!) out.